Swiss Economic Forum
Goes Music Thinking


Sound Leadership delivered two immersive songwriting sessions as part of the Swiss Economic Forum 2018. More than 160 executives wrote original songs and expressed their stories of entrepreneurship, leadership and life in catchy and meaningful songs. 


When 160 business leaders turn musical storytellers.


Expressing and reshaping stories of leadership, entrepreneurship and life in original songs. 


When leaders write their songs in just 45  minutes.

Songwriting novices are empowered to express themselves artistically in an executive songwriting session.


Listen to some of the songs written during the session:

(Song in German)

troubleshooting and innovation


blessings and WORRIES of a mother

ideals and fears of an entrepreneur

vision and challenges of a founder

“It is a thrilling experience when Johannes transforms a rigid business atmosphere into a vibrating songwriting session, where a room full of executives starts to express personal stories and goals in their professional lives into meaningful songs”
— Martin Ostermaier, Founder InterAx Biotech

Get Our Newsletter


Pictures: Courtesy of Swiss Economic Forum 2018

Looking for Music-Fueled team building?

Tell us a few things about your team and we'll show you how we can boost creativity, team spirit, work engagement and innovation in your organization. 

Enter your name *
Enter your name