Swiss Economic Forum Goes Music Thinking


160 senior executives experienced two transformative songwriting sessions. Johannes Flecker made them rethink their stories of entrepreneurship, leadership and life by creating meaningful songs. 

It is a thrilling experience when Johannes transforms a rigid business atmosphere into a vibrating songwriting session, where a room full of executives starts to express personal stories and goals in their professional lives into meaningful songs.
— Martin Ostermaier, Founder InterAx Biotech
It was a super cool session. It encourages to reflect your own situation a provides a new perspective.
— Daniel Meier, Founder & CEO Aerotain

Listen to some of the songs created by non-musically-trained entrepreneurs during the songwriting experience. Melody based on “Hello” by Adele.



Pictures: Courtesy Swiss Economic Forum 2018