Swiss Economic Forum Goes Music Thinking

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160 senior executives experienced two transformative songwriting sessions. Johannes Flecker made them rethink their stories of entrepreneurship, leadership and life by creating meaningful songs. 

 
It is a thrilling experience when Johannes transforms a rigid business atmosphere into a vibrating songwriting session, where a room full of executives starts to express personal stories and goals in their professional lives into meaningful songs.
— Martin Ostermaier, Founder InterAx Biotech
It was a super cool session. It encourages to reflect your own situation a provides a new perspective.
— Daniel Meier, Founder & CEO Aerotain
 
 
 
 

Listen to some of the songs created by non-musically-trained entrepreneurs during the songwriting experience. Melody based on “Hello” by Adele.

 
 
 

Gallery

Pictures: Courtesy Swiss Economic Forum 2018