Swiss Economic Forum
Goes Music Thinking


We delivered two songwriting sessions at Swiss Economic Forum 2018. 160 executives rewrote Adele's "Hello" and expressed their stories of entrepreneurship, leadership and life in catchy songs. 

It is a thrilling experience when Johannes transforms a rigid business atmosphere into a vibrating songwriting session, where a room full of executives starts to express personal stories and goals in their professional lives into meaningful songs.
— Martin Ostermaier, Founder InterAx Biotech
It was a super cool session. It encourages to reflect your own situation a provides a new perspective.
— Daniel Meier, Founder & CEO Aerotain

When 160 business leaders turn musical storytellers.


Expressing and reshaping stories of leadership, entrepreneurship and life in original songs. 


Executives write original songs in just 45 minutes.

Songwriting novices are empowered to express themselves artistically in an executive songwriting session.

Listen to some of the songs written during the session:



Pictures: Courtesy Swiss Economic Forum 2018

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