About Johannes

Headshot JohannesFlecker.png

Photo: Bill McCormack

Johannes Flecker PhD

Founding Managing Director

Dr. Johannes Flecker is an artrepreneur, corporate advisor, singer/songwriter and keynote speaker. He helps top executives and teams to boost a mindset of innovation and to navigate through complex and changing environments. With Sound Leadership, Johannes ignites the creativity and entrepreneurial thinking in organizations through the art and craft of music thinking and songwriting. 

Johannes earned a Ph.D. in Business at the University of Graz, Austria and he is summa cum laude graduate of Berklee College of Music in Contemporary Music Writing & Production.

He has a decade of experience in international management consulting and he leads innovation, digital change and agile leadership projects for Fortune 100 firms globally. Johannes is faculty at Applied Innovation Institute Silicon Valley, at osb systemic consulting Vienna, Austria and at Malik Management Switzerland. He is in the leadership team at Goeman Bind policy think tank London and advisory board member at Kaden Boriss strategy advisors Dubai.

Formally trained at world-renowned Berklee College in music production, songwriting, vocal performance and music composition, Johannes is an accomplished and versatile musician. He was classically trained in piano and violin at the Music Conservatory of Graz, Austria and he is a soulful vocal performer.

Johannes is the author of a book about the influence of music on brand development and he received awards by the American Marketing Association, Austrian Academy for Sciences and UK Songwriting Contest. Johannes gives speeches and workshops for global thought leaders such as Boston Consulting Group, the Swiss Economic Forum, the Swiss Innovation Forum, IDEO, Brown University EMBA and the American Marketing Association. 

Born and raised in a family of classical musicians in Austria, Johannes lives in New York City.


Considering that sound has been around since the dawn of time, it is astonishing that Johannes Flecker continues to discover new uses for it.
— BostInno Innovation Magazine
Johannes embodies what’s possible when you apply music thinking in a new way.
— Berklee Institute For Creative Entrepreneurship
Johannes is able to perfectly blend a background of traditional business consulting with the creativity and soulfulness of a musician to create something wholly different and unique.
— Panos Panay, VP Innovation, Berklee College of Music
I was deeply intrigued by [Johannes Flecker’s] passion for using music as a vehicle for boosting innovation and developing leadership skills. His utilization of musical composition as an artistic channel for galvanizing leadership skills was highly appreciated and enjoyed by the conference delegates who were delighted to take part in associated activities (...) Shake off your jitters and join him in his next exciting engagement!
— Murad Salman Mirza | Organizational Architect | MENA Human Capital Forum, Dubai
(...) the fact that you could get a room full of non-song writers to get SO enthusiastic about the idea is a testament to your talents!
— Sarah Springer | Jacobs Design
It is a thrilling experience when Johannes transforms a rigid business atmosphere into a vibrating songwriting session, where a room full of executives starts to express personal stories and goals in their professional lives into meaningful songs.
— Martin Ostermaier | Founder, Inter Ax Biotech