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AMA Conference: Songwriting for Brand Development

In this interactive session, you’ll explore musical storytelling and songwriting to reflect product image and to express the core message of a brand in a unique way. Utilizing the language and groove of song lyrics and melody creation, you’ll learn to engage mind and senses to add new layers to your brand communication. The process of songwriting combines both a high level of purpose and engagement. This musical storytelling approach is designed for participants without previous music experience.